Fixing Bud Light’s Hannibal Lecter Strategy | The McFuture

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Why the real problem with Bud Light’s Dylan Mulvaney trans influencer campaign is…Hannibal Lecter. This is a good one.


  • 00:00 Dylan is KILLING IT!
  • 00:57 The Infamous Bath Tub Ad
  • 01:42 Bud Light’s VP of Marketing Alissa Heinerscheid Explains Her Strategy
  • 02:56 Bud Light’s Market Is…?
  • 04:23 It’s Not Belgian!
  • 05:34 Brand Cultural DNA
  • 07:32 Why Bud Light is a Public Good
  • 10:23 The Hannibal Lecter Strategy
  • 12:24 Innovation & How To Butcher a Cash Cow
  • 17:42 Corporate Genius?
  • 20:27 Disdain

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Provocative predictions & prescriptions on where innovation, economics & culture will take us. Fearless. Funny.