9 corporate personality types

Incremental Illness Claims Yahoo CEO Marissa Mayer

‘Incrementalism’ only sounds like the next horrible religion to captivate Tom Cruise. It’s actually a chronic condition that’s claimed countless corporate careers. Its devastation can be measured in thousands of yards – of yacht downgrades. Before donating to your local Adopt-a-Yacht chapter, let’s study incrementalism’s latest victim, Yahoo CEO Marissa Mayer. Ms. Mayer opened the door to infection […]

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Shut Up, You’re Not Apple

At first, it was funny to hear insurers, IT firms, and startups with no revenues compare themselves to Apple. Since the iPod launched in 2001, I’ve seen hundreds of presentations that liberally use “learnings” from Apple. 1) The word is LESSONS, not “learnings”, my Hillbilly friend. 2) The comparison feels as fresh as that Michael Jackson impression your

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The 9 Corporate Personality Types And How to Inspire Them to Innovate

This is a repost of Steve Faktor’s original viral article on Forbes. In a way, innovation is like sex: those talking about it most are probably doing it the least. Before founding IdeaFaktory, I’ve had the privilege (and collateral hair loss) of innovating at top Fortune 100 firms, where ‘talk’ was unavoidable. So I decided to codify my lessons

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