ads

Can advertising be a force for good?

I recently saw a post on the TED web site posing the question, “Can advertising be a force for good?”  Here’s my response: What a nonsensical question! Advertising is a vehicle for transporting messages. It’s not inherently good or evil. It conveys the desires, values and motivations of the payer (client). Is every client good? […]

Can advertising be a force for good? Read More »

The End of White Space!

For two weeks in a row, I’ve seen articles about the proliferation of non-traditional billboard advertising. The first has to do with pay phones. Remember, pay phones? They’re those big rectangular half-booths you lean on while talking on your cell phone. As it turns out, almost no one except drug dealers and tourists from Greenland

The End of White Space! Read More »