Fixing Bud Light’s Hannibal Lecter Strategy | The McFuture
Why the real problem with Bud Light’s Dylan Mulvaney trans influencer campaign is…Hannibal Lecter.
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CANCEL SURVIVOR: Business Lessons w/Josh Denny & Steve Faktor
Comedian & former Food Network host Josh Denny joins Steve Faktor to discuss his cancellation, resurrection as an ad executive & their hard-fought business lessons.
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Google. Gaming. Us.
Google just announced its move into gaming with Stadia streaming gaming platform. Here’s why this move is essential for Google’s future…and ours. As I wrote in Deconstructing Google’s Strategy in 2013, one of the 4E’s of Google’s strategy is to Expand TIME. 3. Expand the Pie – This is probably the least understood part of Google’s
Prediction: The End of White Space
Status: Occurring Prediction: The End of White Space As We Know It “We are powerless. Numerous trends are pointing towards continued ad-ification of the world: No politician wants to raise taxes. As municipal desperation for non-tax funds grows, so will advertising. The sheer abundance of products and communication channels will continue to fuel the competition
Google Strategy Part II: The Deep Dive [Free Login]
This is a subscriber-only update to Steve Faktor’s Deconstructing Google Strategy article in Forbes. It’s a deep-dive into what Google & its competitors might do next.
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Deconstructing Google’s Strategy
After Google’s I/O announcements, I flashed back to a dozen or so conversations I’ve had with executives and entrepreneurs about what Google is doing. Reading between the lines, some imagined buying yachts after a Google acquisition. Others feared downgrading to an inner tube if Google entered their space. The best way to think about what Google might
Can advertising be a force for good?
I recently saw a post on the TED web site posing the question, “Can advertising be a force for good?” Here’s my response: What a nonsensical question! Advertising is a vehicle for transporting messages. It’s not inherently good or evil. It conveys the desires, values and motivations of the payer (client). Is every client good?
Business Lessons from ‘Google Instant’, the Waifish Temptress of Search
They say dog is man’s best friend. Sure, Fido can fetch your slippers and lick your face in the morning, but so could many of the Kardashian sisters. Even Lassie can’t find Justin Beiber’s favorite color, your weight on Mars, and the best mochachino in Islamabad. For the truly inane and random, you turn to that
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Confessions of an Ad Blocker Profit from My Dirty Web of Lies
I’ve practiced this confession dozens of times. It never goes well. I thought I could keep it a secret forever, but it’s been eating me up inside. Finally, I’m ready to admit that I haven’t seen an Internet ad in six years. I am an Ad-Blocker. Imagine the toll this taken on my family –
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