Google. Gaming. Us.

Google just announced its move into gaming with Stadia streaming gaming platform. Here’s why this move is essential for Google’s future…and ours. As I wrote in Deconstructing Google’s Strategy in 2013, one of the 4E’s of Google’s strategy is to Expand TIME. 3. Expand the Pie – This is probably the least understood part of Google’s …

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Prediction: The End of White Space

Status: Occurring Prediction: The End of White Space As We Know It “We are powerless. Numerous trends are pointing towards continued ad-ification of the world: No politician wants to raise taxes. As municipal desperation for non-tax funds grows, so will advertising. The sheer abundance of products and communication channels will continue to fuel the competition …

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Deconstructing Google’s Strategy

After Google’s I/O announcements, I flashed back to a dozen or so conversations I’ve had with executives and entrepreneurs about what Google is doing. Reading between the lines, some imagined buying yachts after a Google acquisition. Others feared downgrading to an inner tube if Google entered their space.  The best way to think about what Google might …

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