Customer Experience

How Price Anxiety Kills Sales

Ever wander into some fancy deli and try to make sense of a wall of exotic snacks? Luxurious corn crisps dusted with rare cheeses, caviar, or truffles from Dumbledore. Indulgences you only thought existed on Gwyneth Paltrow’s fleet of organic yachts. The only thing each package has in common is a conspicuous lack of pricing.

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Facebook IPO & the Dark, Dirty Secrets of Facebook vs. Google Data

As I baked muffins to celebrate Facebook’s IPO, it occurred to me that there’s one HUGE, unspoken difference between the data people reveal to Facebook and what Google collects through search and other tools.  It’s this: Facebook knows the image you want to project to the world – your “social resume”. Beautiful vacation photos; that perfect profile photo you Photoshopped so much

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