Fixing Bud Light’s Hannibal Lecter Strategy | The McFuture
Why the real problem with Bud Light’s Dylan Mulvaney trans influencer campaign is…Hannibal Lecter.
Customer Experience
MIND GAMES: 10 Devious Ways Companies Trick Us To Buy More
The holidays are upon us. It’s time to show our families how much we care…by maiming strangers for cheap flat screens at Wal-Mart. Of course, I’m joking. No one’s got that kind of upper body strength, anymore. Credit cards work great from bed. But what is it that makes us buy? How do companies squeeze …
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Lazy Parasites Rule
A digital vampire threw American Express a Curve, here’s what they did & how you should handle parasitic middlemen.
Samsung’s Trojan Mule Strategy…And 7 Ways To Fix It
Samsung just launched its Note 9 smartphone. Like its predecessors and siblings, it’s a mule. Over the years, I’ve consulted to Samsung, analyzed its mobile strategy, and owned/rooted its Galaxy S2, S5 and S9+ phones. In 2011, I noticed a light sprinkling of Samsung apps on my Galaxy S2. By the time I reviewed the …
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How Price Anxiety Kills Sales
Ever wander into some fancy deli and try to make sense of a wall of exotic snacks? Luxurious corn crisps dusted with rare cheeses, caviar, or truffles from Dumbledore. Indulgences you only thought existed on Gwyneth Paltrow’s fleet of organic yachts. The only thing each package has in common is a conspicuous lack of pricing. …
Three Ways to Reinvent Retail for Men
With today’s technology and some low-tech ingenuity, stores can reinvent the men’s shopping experience
Fresh from the Fridge: Can someone explain Pret-a-Manger to me?
Yesterday, I had the displeasure of meeting someone at Pret-a-Manger, a thriving chain featuring something resembling food – from the 1950’s. I live in New York, which offers an astounding number of food options – from McDonald’s to fresh bagels to pizza to Mexican. So I was shocked that this Frankenrestaurant was not a laundromat …
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Now Everyone Can ‘Go Postal!’ [Member Only]
Actual US Postal Service proposal! A revolutionary reinvention of the US Post Office driven by technology. This will make you “Go Postal!”
Facebook IPO & the Dark, Dirty Secrets of Facebook vs. Google Data
As I baked muffins to celebrate Facebook’s IPO, it occurred to me that there’s one HUGE, unspoken difference between the data people reveal to Facebook and what Google collects through search and other tools. It’s this: Facebook knows the image you want to project to the world – your “social resume”. Beautiful vacation photos; that perfect profile photo you Photoshopped so much …
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