This is a subscriber-only update to Steve Faktor’s Deconstructing Google Strategy article in Forbes. It’s a deep-dive into what Google & its competitors might do next.
After Google’s I/O announcements, I flashed back to a dozen or so conversations I’ve had with executives and entrepreneurs about what Google is doing. Reading between the lines, some imagined buying yachts after a Google acquisition. Others feared downgrading to an inner tube if Google entered their space. The best way to think about what Google might