Why the real problem with Bud Light’s Dylan Mulvaney trans influencer campaign is…Hannibal Lecter.
What do Netflix, Google, ChatGPT, New York Times, and Chipotle have in common? Open hacks. A devious little mind trick that makes us feel special and gets us to buy more.
How The 4As of Reciprocity will help YOU conquer a world of weak allies
The holidays are upon us. It’s time to show our families how much we care…by maiming strangers for cheap flat screens at Wal-Mart. Of course, I’m joking. No one’s got that kind of upper body strength, anymore. Credit cards work great from bed. But what is it that makes us buy? How do companies squeeze
Five disjointed sermons on technology and economics morph into an absurdist plea for clarity…in a country faking its way forward. Come feel the Bern of this week’s episode of The McFuture podcast. In This Episode: DeepFake It Till You F%*$ It Kneel Before Nike The Real Juul of San Francisco Multipolar Bear What The F
Status: Occurring Prescription: Sell more by killing uncertain pricing (unless you have an inelastic good) “Thousands of businesses – from packaged goods to retail to tech – are losing millions in sales by playing games with hidden pricing. And, they’re inflicting a mild form of psychological torture on customers, sowing the seeds of discontent. Like
Even the biggest grouch has to feel a little optimistic about today’s social entrepreneurs. They’re like 60’s hippies high on quinoa and VC cash, instead of weed and Dylan records. Surely, one is bound to save the world. So when Entrepreneur Magazine asked me if charitable startups can be good businesses, I felt like the
The key to succeeding in this new world of content is Gravity.