How To Resurrect ‘Bed, Bath’ From The ‘Beyond’
How to resurrect Bed, Bath & Beyond using the 3 new rules of retail.
Retail
CANCEL SURVIVOR: Business Lessons w/Josh Denny & Steve Faktor
Comedian & former Food Network host Josh Denny joins Steve Faktor to discuss his cancellation, resurrection as an ad executive & their hard-fought business lessons.
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MIND GAMES: 10 Devious Ways Companies Trick Us To Buy More
The holidays are upon us. It’s time to show our families how much we care…by maiming strangers for cheap flat screens at Wal-Mart. Of course, I’m joking. No one’s got that kind of upper body strength, anymore. Credit cards work great from bed. But what is it that makes us buy? How do companies squeeze
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Lazy Parasites Rule
A digital vampire threw American Express a Curve, here’s what they did & how you should handle parasitic middlemen.
Prescription: Eliminate Opaque Pricing Before It Kills Sales
Status: Occurring Prescription: Sell more by killing uncertain pricing (unless you have an inelastic good) “Thousands of businesses – from packaged goods to retail to tech – are losing millions in sales by playing games with hidden pricing. And, they’re inflicting a mild form of psychological torture on customers, sowing the seeds of discontent. Like
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How to Grow ANY Business Using EXISTING Assets
Every business has at least one growth spurt left. And it shouldn’t feel like racing Usain Bolt after six hours at Cheesecake Factory. Most businesses immediately turn to the most obvious places: new products, services or markets. But these generate less enterprise value than customer experience, platforms, technologies, new business models, and superior service. Even existing assets can deliver more growth.
Will Apple Pay Reign Supreme?
There has never been a more exciting time in payments. Let me re-phrase that. There has never been an exciting time in payments. But if you read tech blogs lately, you’d think we were moments away from revolution. Unless the oppressed proletariat can pay with iPhones, they’ll start pummeling Nobu waiters with pearl-encrusted Prada bags.
Part II – Deep Dive: Apple Pay and The Strange Bedfellows Analysis [Patreon-Only]
Deconstruction of Apple Pay and the many unexpected deals its success will unleash. My old colleagues at American Express and MasterCard might not be thrilled.
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How Price Anxiety Kills Sales
Ever wander into some fancy deli and try to make sense of a wall of exotic snacks? Luxurious corn crisps dusted with rare cheeses, caviar, or truffles from Dumbledore. Indulgences you only thought existed on Gwyneth Paltrow’s fleet of organic yachts. The only thing each package has in common is a conspicuous lack of pricing.