social networking

Facebook IPO & the Dark, Dirty Secrets of Facebook vs. Google Data

As I baked muffins to celebrate Facebook’s IPO, it occurred to me that there’s one HUGE, unspoken difference between the data people reveal to Facebook and what Google collects through search and other tools.  It’s this: Facebook knows the image you want to project to the world – your “social resume”. Beautiful vacation photos; that perfect profile photo you Photoshopped so much

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