transparency

12½ Truth Bombs

In this very special episode of The McFuture, we’ll bust 12½* modern myths about money, business, education, tech and government. Many of our assumptions deserves ruthless scrutiny. Questioning assumptions is how we innovate and shape our future.  It’s how we demand more from ourselves, employers and leaders.   Some of these will definitely trigger you. But […]

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How Price Anxiety Kills Sales

Ever wander into some fancy deli and try to make sense of a wall of exotic snacks? Luxurious corn crisps dusted with rare cheeses, caviar, or truffles from Dumbledore. Indulgences you only thought existed on Gwyneth Paltrow’s fleet of organic yachts. The only thing each package has in common is a conspicuous lack of pricing.

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