Session Description: Are you innovating happiness?
You better be. In a world automating faster than anyone imagined, almost everything is getting cheaper and easier. People in developed markets are hurdling towards a life ruled by leisure and entertainment. From now on, every new invention and every new job must achieve one thing: innovate happiness. It won’t be easy. Our new digital lives leave a big, empty biological hole – something the booming self-help and yoga pants industries won’t solve alone. So innovators must work harder than ever to master the rules of competing in this saturated, pleasure-seeking world – a Disney World, of sorts. In this session you’ll learn what those rules are, who’s mastered them, and how to bake happiness into every innovation.