Predictions

Steve Faktor’s prescriptions and predictions for the future.

Prescription: Disneyfy Experiences

Prescription: Consumers will value experiences matter, not products – so make them spectacular Status: Occurring Disneyfication “The next decade will be a transitional one for the United States…people will continue shopping, just not at self- destructive levels, That leaves lots of retail and service businesses competing for a shrinking pie” (p 161). …The way into …

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Prescription: Neutralize Empty Jobs With Helping Others, Tangibility & Sensory Stimulation

Prescription: Improve Happiness at Work Through Helping Others, Tangibility & Sensory Stimulation Status: Occurring “ Digital desk jobs feel empty because they are empty. They deprive us of the very things that make us human: our five senses and the satisfaction of tangible output” Happiness Will Not Be Downloaded, Jun 2012 there’s plenty of evidence …

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Prediction: Social Media Will Elevate Top Journalists

Status: Occurred Prediction: Social media will make the journalist king “top talent will either leave or wield infinite leverage.  It’ll start innocently enough. A few journalists will organize events, self-publish successful books, and get media attention simply because of how viral their work is. Once those activities start earning real money, the digitally savvy will …

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Prediction: The End of White Space

Status: Occurring Prediction: The End of White Space As We Know It “We are powerless. Numerous trends are pointing towards continued ad-ification of the world: No politician wants to raise taxes. As municipal desperation for non-tax funds grows, so will advertising. The sheer abundance of products and communication channels will continue to fuel the competition …

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